Setting the pace
"The pacing team isn't an accident. It's a choice." – Seth Godin
With my transition into a senior marketing leadership role, some things have become more precise and critical.
- I do not have the 30 cycles that Mark Ritson speaks of for a marketer in their 20's Call to Action podcast(Episode 100). While I've already worked 20-plus cycles, I have 15 more to own and deliver.
- Knowing the appalling state of implementation, delivery, structure and framework, efficiency, and approach across the industry as regularly reported in Marketing Week and [Marketing Professionals] (https://www.marketingprofs.com/cmp/stateofb2b/22report/sa/#), I do not have time to waste not to do this properly the first time.
- I want to have an impact; that's one of the reasons why our in-house agency is called Impact, and we deliver results now. So, as per Seth Godin's Choosing your pacemaker, I must link myself to experienced and professional pacemakers.
I am pleased to have semi-regular arms-length access to Mark Ritson and the brilliant teams at Xeim in London. I am excited to return to Cannes for the Lions Festival in a few weeks.
Fortunately, I am a part of the Cannes Lions [CMO Accelerator programme] (https://www.canneslions.com/initiatives/cmos/cmo-accelerator-programme-2023) for senior marketers this year. I look forward to working with Jim Stengel, Suzanne Tosolini, Gary Vaynerchuk and the Cannes Lions education team.
The pace set by Mark, Jim, Suzanne, Gary, and Cannes Lions will be fast and just the speed I need to deliver results and make a positive Impact.
