Multi-layered design
The Paris 2024 Olympic Games Organisers on 21 October 2019 released the emblem and logo for the 2024 Paris Olympic Games.
Paris 2024 logo
This logo design is on three levels. It combines three different images in one - the gold medal, the Olympic flame, and Marianne, the official symbol of the French Republic.
“Using a human face as our symbol is intended to convey that these Games are for the people, by the people. It reflects the universal values of sport, liberty and equality.”
The Games Organisers will be releasing more of the Paris 2024 design system, team logos, and uniforms.
“By associating three iconic symbols – Marianne, the Olympic flame and a gold medal – the Paris 2024 emblem elegantly reflects the people-focused, fraternal Games France intends to host. And because the Olympic and Paralympic Games form two sides of the same coin, in 2024 they will share the same emblem for the first time ever, symbolising the pursuit of the same vision and the same ambition for both events.”
As a designer I love to inspect professional design systems. The Paris 2024 Design System is a pleasure to read and to view.
“We believe this logo captures the essence of Paris as a forward-thinking, modern capital city that is also proud to celebrate its rich culture and heritage.”
In conclusion, this design is an incredible work of art. Above all, to deliver so clearly on three different levels, with a design in itself that is modern, Parisian, feminine, and powerful.