Big Tech Trends for B2B Marketers to Leverage
B2B marketers must keep up with emerging martech trends to stay ahead of the competition. In my latest Forbes Expert Panel I highlight a new use of AI.
B2B marketing is constantly changing with the introduction of new technologies. In 2023, staying updated with martech trends is crucial for businesses to stand out and engage with their audience. In my latest Forbes Communications Council Exper Panel there are some great suggestions leveraging emerging tech trends for effective marketing campaigns and achieving marketing goals.
Exploring the Impact of Generative AI on Marketing Creativity
With the rise of generative AI, the marketing industry is at a turning point, where AI has the potential to speed up creativity, provide new inspiration, and generate unique ideas. However, the industry must also be aware of the limitations and risks associated with using generative AI.
With the rise of generative AI, the marketing industry is at a turning point, where AI has the potential to speed up creativity, provide new inspiration, and generate unique ideas. However, the industry must also be aware of the limitations and risks associated with using generative AI. My latest article on Forbes, "Is Marketing Creativity at Risk? Ask Generative AI," discusses the benefits and pitfalls of AI for marketers, offering insights into how to leverage AI tools effectively while mitigating risks.
Revolutionising how CMOs conduct campaigns
In recent years, I’ve witnessed the uptake of AI and ML in almost all aspects of our everyday lives. However, marketing has thus far been slow to the uptake due to the supposed threat it poses to the creative process. These technologies can potentially transform the way we as communications professionals operate.
I am delighted to share my latest contribution to @Forbes Communications Council. In recent years, I’ve witnessed the uptake of AI and ML in almost all aspects of our everyday lives. However, marketing has thus far been slow to the uptake due to the supposed threat it poses to the creative process.
In my article, I explore how these technologies have the potential to transform the way we as communications professionals operate; they offer customers bespoke kinds of experiences across different channels, provide vital insights into business, and facilitate creativity. AI needs to be viewed as a peer to marketers, not a threat.
Read the full article here: https://www.forbes.com/sites/forbescommunicationscouncil/2022/09/21/ai-and-ml-have-the-potential-to-revolutionize-how-cmos-conduct-campaigns/?sh=17b3f25b1800