Communications strategies creators can use to market their brand

Marketers and creators use different strategies to reach our target audiences to market our brands. 

As a member of the Forbes Communications Council, I was invited to contribute to the most recent Forbes Communications Council Expert Panel on communications strategy. Along with fellow industry leaders, I discuss how important emotion in our storytelling can be to expand our audiences and increase brand awareness.

Some of my colleagues discuss behind-the-scenes stories, influencers, and brand ambassadors. It’s a good read, and the article is online here: 12 Communications Strategies Creators Can Use To Market Their Brand