The Art Of Collaboration: How CMOs Can Prioritize People, Purpose, and Processes

In my latest article on Forbes, The Art Of Collaboration: How CMOs Can Prioritize People, Purpose and Processes, I discuss how CMOs are in a unique position that enables us to draw on the talent from departments across our organizations.

Leadership collaboration

The goal of a CMO is to effectively deliver values and brand promise across the customer journey—a journey that involves many (if not all) other functions, from supply chain to client handling. To forge a sense of collaboration while still preserving efficiency, agility and hitting targets, CMOs need to represent the voice of the customer when providing input and advice to other functions.

Nurturing ecosystems and fostering partnerships is key for any CMO when dealing with change, complexity and disruptions. It's a fundamental skill we need to possess if we are to be successful in communication and change management.

You can read the article at Forbes here.