How do you execute your marketing strategy?

I have recently answered a LinkedIn advice quesiton on Marketing Strategy.

Question: How do you execute your marketing strategy?

My answer:

Setting clear and well-defined objectives is a cornerstone of any effective marketing strategy. It starts with the business brief - a well-written and documented brief that nails the objective, the offer, the target, the timing, and the budget. Some of the best brief templates today are still the original BBDO and JWT briefs from many decades ago. Once you've nailed the brief, then start your diagnosis. The fundamentals are still relevant, and the IPA in the UK have just released a new report on mastering the art of the brief. Go and grab this great resource at ipa.co.uk.