Making the most of a viral moment
I am thrilled to share that I've been featured in a recent Forbes article, "15 Tips To Help Brands Make The Most Of A Social Post That Goes Viral." In my contribution I focused on the critical importance of analyzing the elements that make a social media post go viral.
An AI image of a group of young people happily engaged on their smartphones in response to a viral event. I created this using Alicent, ChatGPT, and Midjourney.
I am thrilled to share that I've been featured in a recent Forbes article, "15 Tips To Help Brands Make The Most Of A Social Post That Goes Viral" . In my contribution I focused on the critical importance of analyzing the elements that make a social media post go viral.
The power of analytics in a viral world
Going viral is every brand's dream, but what happens after?
The immediate aftermath of a viral post can be chaotic, yet this is the exact moment where a brand can make the most impact. While celebrating the win is crucial, your social media team should be able to pivot quickly to keep the momentum going. That's where analytics come in.
By digging deep into metrics and analyzing the viral factors, brands can not only understand what tickled the audience's fancy but also use this invaluable data to inform and improve future posts.
Essentially, we're talking about capturing lightning in a bottle—knowing why something went viral allows you to replicate those elements, so you can continue to engage your audience effectively.
Keeping the momentum
Analyzing the 'why' and 'how' behind a viral post is like being handed a cheat sheet. Was it the emotional element that got people talking? The humor? The novelty? Whatever it is, knowing helps you create a formula that can be used to inform future posts. This proactive approach ensures that you can capitalize on the viral moment in a way that offers long-term benefits, instead of just a temporary spike in likes or follows.
Actionable insights for long-term gains
Being quoted alongside a panel of experts underscores the point that turning a viral moment into a long-term strategy is multi-faceted. From "striking while the iron is hot" to "engaging with the post’s audience first," there's a treasure trove of insights to glean from the article.
Check out the full article here to dive deeper into these strategies and discover what industry leaders think about leveraging virality for brand success.
Whether your brand has experienced a viral moment or not, the insights from this article are valuable for anyone looking to enhance their social media strategy. After all, being prepared is half the battle. Cheers to capturing your viral moment and making the most of it!
Strategies for inspiring a company’s social media followers
Recently, Forbes asked me how businesses can inspire their followers on social media. For me, inspiration comes from living your values and building a brand that’s known to care. We need to communicate positive messages and …
Photo by Priscilla Du Preez on Unsplash
I’m proud to have been admitted to the Forbes Communications Council. This is an invitation-only community where senior-level communications and public relations executives can share their professional insights and experience.
Recently, Forbes asked 14 of us how businesses can inspire their followers on social media.
For me, inspiration comes from living your values and building a brand that’s known to care. We need to communicate positive messages and empower people to implement positive change—for themselves, their families, communities and work.
You can see my contribution on Forbes here.
Using design to fix a structural issue impacting civil society
The social scientist in me loves the passion with how Mark Wilson opens his article using design in favour of vaccination.
The social scientist in me loves the passion with how Mark Wilson opens his article using design in favour of vaccination.
Let the anti-propaganda campaign begin!
Mark Wilson
This is a great article in Fast Company around using design to produce a change in perception around vaccination. The problem around vaccination is not confined to America alone. Vaccination rates are decreasing in the United Kingdom and other parts of Europe such as Italy. A good read, with real-world images to communicate messaging around vaccination.
The misinformation behind the anti-vaxxer movement has gone far enough. The United States is on the precipice of a major measles resurgence because of pseudoscientific propaganda. We need more resources that truthfully and clearly communicate the science from the CDC and WHO that proves that vaccines are safe—and you should have your children vaccinated for everything from the flu to polio.
Mark Wilson
What else could we achieve by rethinking how we use images to tell a story?