Strategies for inspiring a company’s social media followers

Photo by Priscilla Du Preez on Unsplash

I’m proud to have been admitted to the Forbes Communications Council. This is an invitation-only community where senior-level communications and public relations executives can share their professional insights and experience.

Recently, Forbes asked 14 of us how businesses can inspire their followers on social media.

For me, inspiration comes from living your values and building a brand that’s known to care. We need to communicate positive messages and empower people to implement positive change—for themselves, their families, communities and work.

You can see my contribution on Forbes here.