The power to make a change

In my latest piece for @Forbes Communications Council, I wrap up some of my inspiration from the 2022 Cannes Lions festival. The opportunity to drive substantial change is there for those willing to take advantage of it. I have started working with my teams on this to inspire meaningful work that makes a difference for the business and us as people.

Here is the full article: Lessons From Cannes Lions 2022: Three Ways CMOs Can Work To Ignite Change.