Leveraging customer behaviour
Using intent-based marketing, you can generate more traffic for your site and landing pages. Forbes recently asked the Communications Council leaders for ways to produce more traffic. In this article on Forbes, I cover how you can identify elements of customer behaviour to position your content and leverage search to present a solution to the problem faced by the user.
You can read about customer behaviour and eight other essential parts at Forbes here: Nine Ways Intent-Based Marketing Produces More Traffic.