The power to make a change

In my latest piece for @Forbes Communications Council, I wrap up some of my inspiration from the 2022 Cannes Lions festival. The opportunity to drive substantial change is there for those willing to take advantage of it. I have started working with my teams on this to inspire meaningful work that makes a difference for the business and us as people.

Here is the full article: Lessons From Cannes Lions 2022: Three Ways CMOs Can Work To Ignite Change.

Leveraging customer behaviour

Using intent-based marketing, you can generate more traffic for your site and landing pages. Forbes recently asked the Communications Council leaders for ways to produce more traffic. In this article on Forbes, I cover how you can identify elements of customer behaviour to position your content and leverage search to present a solution to the problem faced by the user.

You can read about customer behaviour and eight other essential parts at Forbes here: Nine Ways Intent-Based Marketing Produces More Traffic.

Strategies for inspiring a company’s social media followers

Photo by Priscilla Du Preez on Unsplash

I’m proud to have been admitted to the Forbes Communications Council. This is an invitation-only community where senior-level communications and public relations executives can share their professional insights and experience.

Recently, Forbes asked 14 of us how businesses can inspire their followers on social media.

For me, inspiration comes from living your values and building a brand that’s known to care. We need to communicate positive messages and empower people to implement positive change—for themselves, their families, communities and work.

You can see my contribution on Forbes here.

Finding A New Normal: Embracing Flexibility For A Better Era Of Working (Forbes)

Photo by Shridhar Gupta on Unsplash

I am delighted to share my first contribution to @Forbes Communications Council, titled ‘Flexibility For a Better Era of Working’.

Leaders across different sectors can create a ‘new normal’ working model focusing on clear communication. By enabling emerging perks around flexibility, whether working remotely or not, organisations can ensure that all colleagues feel equally included.

Joining the Communications Council has provided me with a fantastic opportunity to share personal experiences of managing office culture remotely. I look forward to continuing my collaboration with Forbes, sharing further expertise, discussing these topics with fellow Council members, and having a positive impact.

Please find the full article here: Finding A New Normal: Embracing Flexibility For A Better Era Of Working.